O Bob Nelson είναι πρόεδρος της εταιρείας Nelson Motivation, Inc., η οποία εκπαιδεύει στελέχη επιχειρήσεων και παρέχει συμβουλές σε εταιρίες. Έχει γράψει πολλά επιτυχημένα βιβλία με θέμα τη διοίκηση επιχειρήσεων και την επαγγελματική εκπαίδευση.
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